MVNORSS

Ad funded MVNO Blyk set to make cutbacks

Ad funded virtual mobile network Blyk is feeling the heat from the global economic downturn, after announcing plans to cut costs on Tuesday. The news came just as the MVNO, which recently celebrated its first birthday, announced an additional Eur40m investment to support its ongoing operations and international expansion. “The advertising industry and operators have [...]

Children of the revolution

Children of the revolution

Ad funded MVNO Blyk celebrated its first birthday in late September. There was no shortage of sceptics when the firm launched and plenty of onlookers are still reserving judgement. But 12 months in, the people at Blyk are claiming success. At launch, Blyk’s uptake objectives were modest by cellular market standards, with the firm looking [...]

Blyk brings in NSN to help with expansion

Ad funded MVNO Blyk announced plans to expand into Belgium on Thursday, tapping Nokia Siemens Networks to host its core network. Blyk, which launched its first services in the UK just over a year ago, is unusual no just in the fact that it has an ad funded business model, but also in that it [...]

Never mind the handset

Never mind the handset

SIM-only tariffs, where customers are encouraged to continue using their existing phone in return for cut price usage rates, are growing in popularity with operators looking to manage customer acquisition costs. MVNO Virgin Mobile recently announced that it leads the SIM-only sector of the UK mobile market. Citing research from analyst firm GfK, the carrier [...]

Orange UK wins Eastern Europe MVNO deal

UK mobile operator Orange announce a new MVNO deal on Monday, which follows the tried and tested route of targeting a niche market segment overlooked by the mass market focus of the major players. The forthcoming Mobile Virtual Network Operator, Globalcell, will offer a service for Eastern Europeans living in the UK. Globalcell will offer [...]

MVNO market ‘in good shape’ despite US failures

Despite its relatively modest share of the global mobile market, the MVNO (mobile virtual network operator) sector remains robust. Statistics released by industry analyst and telecoms.com parent Informa Telecoms & Media on Wednesday predict that MVNO subscriptions will reach 150 million worldwide by 2013, with 42 per cent coming from Western Europe. Overall, MVNO subscriptions [...]

Behind the mask

At the beginning of the millennium, with the fanfare from the 1999 launch of Virgin Mobile UK still ringing in the industry’s ears, it was widely anticipated that an MVNO stampede was imminent in the world’s leading mobile markets. A swathe of consumer-facing organisations, from soft drinks manufacturers and fashion labels to banks and football clubs, were expected to establish some variation on the reseller relationship with network operators, bringing every conceivable brand proposition to a population hungry for mobile services.

Vodafone targets international workers with MVNO

Vodafone UK notched up its second MVNO contract in as many weeks on Wednesday, announcing the launch of Lebara Mobile, which is targeting the UK’s 1.5 million strong migrant worker community. The SIM-only prepay service will be provided to customers under the Lebara brand and will be made available through outlets targeted specifically at the [...]

Carphone launches postpay MVNO in UK

UK-based mobile phone retailer the Carphone Warehouse launched another MVNO (Mobile Virtual Network Operator) this week, with the aim of delivering low cost services under the Talkmobile brand. Talkmobile is offering postpay contracts for either 9, 12 or 18 months, for £12, £15 and £18 respectively. Inclusive minutes total 50, 75, or 100 depending on [...]

Mickey Mouse MVNO shuts shop

Walt Disney’s branded MVNO in the US said Thursday night that it will shut down late this year. In a statement, the company said it plans to explore a new business model for its content and services that might include a partnership with a major US carrier. The Disney MVNO marketed a tool known as [...]