US vendor Qualcomm has given the strongest indication yet that it is set to call time on its Flo TV mobile TV service. The firm has announced that it is to suspend direct to consumer sales of service and devices immediately, and has committed to maintaining service for existing D2C customers only until spring 2011. The firm said that it would offer refunds to users “in the event of a discontinuance of service”, suggesting that this is the probable outcome, and conceded that it was expecting to have to make “some layoffs”.
Colombian operator Comcel has launched a 3G-based, streaming, on demand mobile TV subscription service dubbed Ideas Web TV. Powered by technology provided by ROK, Ideas Web TV will offer an initial package of channels including Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic for a monthly cost of MXN15,000 ($8).
International success is essential to the progress of Qualcomm’s MediaFLO mobile TV unit, said Bill Stone, president of FLO TV, the US service based on the technology. Qualcomm has a number of trials underway outside of the US, including one with UK satellite broadcaster BSkyB and a partnership with Japanese operator KDDI.
The wireless operator community is taking another crack at mobile TV, with a technology that also holds promise for the little used TDD spectrum, which most operators have left gathering spectral dust.
2010 will be a pivotal year for online video, as ISPs and content providers explore radical new ways of working together, analysts said on Tuesday.
One of Europe’s mobile TV pioneers has binned its DVB-H service, striking a blow for Europe’s mobile TV standard.
Nokia publicly underlined its commitment to broadcast-mobile-TV standard DVB-H with the recent unveiling of the mobile TV edition of the Nokia 5330 and its pretax, presubsidy price tag of €155 (US$230), after some in the industry had questioned its enthusiasm for launching new DVB-H devices.
Five European countries this week established a coalition to push mobile TV services over the DMB and DAB network standards.
Norway’s three biggest broadcasters announced the successful launch of six free to air TV channels via DMB (Digital Multimedia Broadcasting) on Monday.
Disagreements over standards adoption and the lack of a proven business model remain the principle-and considerable-obstacles to widespread adoption of Mobile TV. Mobile operators are wary of deploying Mobile TV services because the return on investment does not seem good enough. Some exceptions include Japan and South Korea, but the consumer behaviour in these markets [...]
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