Rory Sutherland, VP of advertising firm Ogilvy, champions the mobile as the most potent tool for creating behavioural change.
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
Mobile Communications International
Issue 161 October 2009
The increased availablility of GPS in handsets is driving the growth in location services
Dr Hamadoun I.Toure – The Secretary General of the ITU shares his views on the industry
Mobile marketing special – Three of the world’s top brands talk about their mobile strategies
How do top-tier international brands use the mobile channel? The people in charge of mobile for auto manufacturer BMW, airline Lufthansa and UK broadcaster the BBC talk to telecoms.com about how they use mobile to benfefit themselves, their partners and their customers.
Convenience, innovation and cost management are the drivers behind the mobile strategy of German airline Lufthansa. The firm’s director of global e-commerce and mobile services, Marcus Casey, shares his views on the importance of mobile in his firm’s strategy.
BBC Worldwide is tasked with generating revenues from the content created by its public service mother company. This year it launched an advertising proposition on its mobile site and mobile marketing looks set to become a key part of its offering.
Premium motoring brand BMW was one of the first companies to pull the mobile channel into its marketing mix. Here the firm’s head of digital media, who is personally responsible for many of the firm’s marketing innovations, talks to telecoms.com about why mobile works for BMW and how.
Mobile video grows up Issue 112 June 2004 Featuring Mobile Marketing Mobile Video Pricing Data Anders Igel, CEO, TeliaSonera
It actually looks like Tele2 will be first if they start to deliver the Galaxy S2 LTE next week as ...
Well, the Samsung Galaxy S2 LTE is already sold in Sweden by Telia so I guess Vodafone is not first.
The ...
When we think of mobile communication there are a few images that flash in ones mind: one of the ongoing ...
Ericson is turning out to be a dissapointment especially in the way they are handling emerging markets:case in point - ...
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