Comviva’s Mobile Data Platform Spurs Mobile Data Traffic Growth in Emerging Markets
Introduces its unique data packages for operators to bolster data traffic towards increased ARPU
- Enables 70% improvement in download speed
- 50% reduction in Total Cost to Operator through MDP
In the last 48 hours that I have been in Dubai with the purpose of attending the ME Telco event, I am hearing a lot, I must say overloaded on the topic “Mobile Data”. It’s Data, Data, everywhere, a hot topic globally more so in the MENA region, given the proliferation of smart devices, smart networks and a smart subscriber base that is looking for change. I hosted a closed door seminar yesterday wherein my close engagement with the Mobile Operator community has resulted in me sharing the thoughts below.
There’s no rest for a busy network. With video now accounting for the lion’s share of mobile data traffic on wireless networks, peak demand has become an almost all-day phenomenon, running from noon to midnight daily.
Operators in developed and developing markets alike are using VAS to transform the lives of people on their network.
The word on the wires Tuesday morning is of growing support for a consumer protest against O2 UK’s recent decision to introduce tiered data tariffs and do away with unlimited offerings.
O2’s decision to switch from an unlimited model to one tiered based on usage is of no surprise to those that have studied mobile data usage patterns. Just like AT&T in the US, O2 UK had become the industry poster-child of the capacity crunch era.
The floodgates have opened, as UK carrier O2 becomes the latest operator to put an end to all you can eat data. New and upgrading smartphone users will be affected, making the move rather timely in light of the imminent launch of the iPhone 4.
Good news for existing smartphone users on the O2 UK network, but it’s more likely the impending arrival of the iPhone 4 later this month was the kick the carrier needed to improve its data network in the capital.
Maybe the Informer’s just getting old and the revisiting of his former beliefs is all a part of that process. But he’s sometimes astonished to discover that things he firmly supported around 15 – 20 years ago (tie dye, gypsies, the Levellers, etc…) no longer have his backing. Take the internet for example. For much of that last 15 – 20 years, the Informer, in various incarnations, has been fed and sheltered by producing content for the tubes. And the vast majority of that content has been given away for free.
The unlimited data cull continues, with US carrier AT&T calling time on its flat rate all you can eat offering from June 7.
A step in the right direction but does it go far enough?
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Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
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