Apps World Europe (http://www.apps-world.net/europe) is returning to London Olympia on 29-30 November for two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends, and where they’re leading us.
It all sounds impressive. So could operators prove sceptics wrong and successfully pull off a multilateral initiative of this scale where so many others have failed before? Could operators have found the answer to fighting back against the huge lead taken by mobile-industry outsiders Apple and Google on the mobile applications front?
The Wholesale Applications Community (WAC) on Wednesday completed its formation as a corporate entity and cemented its partnership with the Joint Innovation Lab (JIL). The company also outlined the business models it will pursue, putting it some distance behind competing platforms.
Disney has acquired Tapulous, a Silicon Valley start-up that makes music games for Apple’s App Store. The acquisition is aimed at strengthening Disney’s mobile games division, which is already seeing strong growth driven by the mobile apps market explosion.
Branding is becoming an increasingly important tool in the battle for customer loyalty, something which Apple has exploited successfully in its assault on the mobile space. But research released this week reveals how the rise of content and application brands are now altering the mobile landscape.
Despite the proliferation of smartphones and efforts of promoting native development and runtime platforms, web-based services are emerging as cost-effective challengers that could take application runtime to the web environment. Not only will this allow the development of cheaper and advanced applications, but it could also shift computing resources and their management from the device to the cloud, which could in turn lower the barriers for enabling advanced applications over non-smartphone terminals.
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Almost three years after the launch of the iPhone, it was clear at the recent FT World Telecoms conference that the mobile industry is still catching-up with the new paradigm the device has created.
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