Application brands sway handset decisions
Branding is becoming an increasingly important tool in the battle for customer loyalty, something which Apple has exploited successfully in its assault on the mobile space. But research released this week reveals how the rise of content and application brands are now altering the mobile landscape.
Head in the clouds
Despite the proliferation of smartphones and efforts of promoting native development and runtime platforms, web-based services are emerging as cost-effective challengers that could take application runtime to the web environment. Not only will this allow the development of cheaper and advanced applications, but it could also shift computing resources and their management from the device to the cloud, which could in turn lower the barriers for enabling advanced applications over non-smartphone terminals.
Industry fumbles to find light in shadow of the iPhone
Almost three years after the launch of the iPhone, it was clear at the recent FT World Telecoms conference that the mobile industry is still catching-up with the new paradigm the device has created.
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