Mobile carrier Vodafone said Wednesday that it has expanded its mobile advertising services to 18 markets and will continue to invest in the platform as a revenue driver going forward.
Predictions and claims about the roaring success of mobile advertising in European markets are hugely inflated, according to analyst research released Monday. Research firm CCS Insight predicts that advertisers will spend fairly insignificant amounts trying to reach people through their mobile phones over the next few years. By 2010, the firm forecasts that mobile advertising [...]
Traditional advertising channels such as broadcasting and print are being rapidly eroded by online ads, driven by the opportunities provided by highly targeted media platforms like search, mobile and IPTV. According to research released by analysts at Capgemini on Thursday, mobile advertising is the fastest growing medium among the non-traditional channels, with a CAGR (compound [...]
Mobile advertising is a work in progress and it seems clear that the emphasis must be on collaboration if the sector is to yield benefits for every member of the value chain. It is refreshing, in an industry so often sent giddy with hype, that the mobile advertising sector appears broadly to have settled into [...]
The worldwide mobile advertising market is estimated to be worth over $12bn by 2011, according to research released Tuesday. But industry analyst Gartner warned that carriers are not credible advertising players at present and must rise to meet some key challenges in order to realise their ambitions. But operators do have inherent strengths that will [...]
Mobile advertising continues to be a winner, with ad impressions going up by 10 per cent in the month of June alone. According to figures released by mobile advertising platform AdMob on Thursday, the total number of ad impressions on the AdMob network increased by 10 per cent over June to almost 4 billion ads [...]
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap. On Thursday the firm announced the results of a study which it commissioned from Research and Analysis of Media (RAM), carried out over a sample group of 300 Swedish TeliaSonera [...]
It seems as though the mobile industry has become obsessed with advertising of late, hyping the medium up as ‘the next big thing’ in terms of revenue generation. But analysts warn that the market has become so consumed by short term hurdles that it is failing to focus on the longer term strategic issues required [...]
Advertising is coming to the smallest screen
Issue 142 June 2007
Featuring:
WIMAX: Commercial deployments of the ‘disruptive technology’ are gathering pace
Christian de Faria: The emerging market specialist currently heading up MTN’s West and Central Africa region
A step in the right direction but does it go far enough?
Sharing an allowance among family members is one ...
I agree with Dan about this being a excellent read, and that QNX is not well known but sooner or ...
Excellent read with some actual facts compared to the hack journalist/bloggers on the interest. Many don't understand what QNX ...
The main issue with Telenor is that whether they made underhand payments to ge the licenses. If they did, then ...
Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
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