The convergence of many different markets to deliver near-field communication (NFC) payments, and the complexity of these new commercial relationships, has created a barrier to widespread deployment, according to the Mobey Forum. The global, not-for-profit, financial industry-driven group claims that as NFC technology continues to gain momentum, businesses need to explore different implementation models, define the business case and roles that will meet their requirements and establish a clear go-to-market strategy with partners.