eBay picks up mobile ad outfit Where
April 21, 2011 Written by James Middleton
Online auction house eBay has agreed to acquire m-commerce and mobile advertising firm Where for an undisclosed sum. Based in Boston, US, Where runs a location-based mobile ad network, which should give eBay greater presence on a local level.
Tags; advertising, eBay, LBS, mcommerce, Paypal, Where, Americas, Billing, Content & Applications, News & Analysis



