loyalty
Customer loyalty ‘obsolete’ in prepaid market
April 13, 2012 Written by James Middleton
The average mobile customer switches service provider every 27 months, more than twice as frequently as a decade ago, according to research released this week. At the end of 2011, 44 per cent of global mobile subscribers churned – the highest level ever – according to Strategy Analytics.
O2UK intros location-driven loyalty programme
July 14, 2011 Written by Mike Hibberd
UK mobile operator O2 has announced a significant push into location based marketing services in a bid to drive customer loyalty. The Priority Moments service, which builds on the firm’s existing Priority loyalty scheme, sees the carrier partnering with a wide range of UK retail and leisure outlets to offer discounts and special offers to its customers.
Loading ...
