The management of the customer experience is becoming increasingly important to mobile operators as they look to streamline their businesses. Management of the network functions is being outsourced to vendors, while over the top providers and content specialists take leadership of the application and content space. As a result, operators are repositioning themselves primarily as service organisations, and by excelling in the management of customer relationships they can maintain relevance and leverage in the value chain.
Lee Weiner, VP Support Products at LogMeIn, talks to telecoms.com about driving efficiencies in customer experience management while at the same time improving customer satisfaction.
The Telecom environment is ever changing. Demand for smartphones and tablets continues to increase, more people become more mobile and telecom service providers are under pressure to grow revenue, customers and market share. This whitepaper will explore the changing landscape for devices and platforms, the evolution of support desk metrics from efficiency measurements to customer satisfaction ratings, and how incorporating remote support tools into a telecommunications organisation can improve the customer experience and increase customer satisfaction.