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Moving target: Combining location, loyalty and advertising
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
In a strong position
October 9, 2009 Written by telecoms.com editorial
Mobile Communications International
Issue 161 October 2009
The increased availablility of GPS in handsets is driving the growth in location services
Dr Hamadoun I.Toure – The Secretary General of the ITU shares his views on the industry
Mobile marketing special – Three of the world’s top brands talk about their mobile strategies
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