In July, O2UK launched a location-based loyalty and retention scheme offering its customers discounts and deals from 30 partners from the fashion, leisure and retail sectors. The launch builds on existing loyalty and location-marketing initiatives from O2, which is among the most advanced carriers in the world in terms of location.
Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
Online auction house eBay has agreed to acquire m-commerce and mobile advertising firm Where for an undisclosed sum. Based in Boston, US, Where runs a location-based mobile ad network, which should give eBay greater presence on a local level.
In the third instalment from the serialisation of his book Being Mobile on Telecoms.com, Ofcom’s William Webb looks at the potential for the evolution of location services, and what needs to be done to make it happen.
Turkish operator Turkcell has become the first operator in the world to integrate its own location-based mobile application to Windows Live Messenger. The application is “Gezenzi”, a location-based Web 2.0 micro-blogging platform.
Gezenzi is a permission-based service enabling members to use a Gezenzi map to exchange information about places.
Disruptive mapping firm Skobbler has announced the launch of ForeverMap Europe, an offline map based on OpenStreetMap data. Designed for use with the iPhone, iPad and iPod, ForeverMap is available as a premium download from the UK App Store. Full comprehensive map data of Europe is downloaded onto the mobile device, which can then be instantly accessed without an internet connection.
Foursquare, a mobile location based social networking application that works on the iPhone, Blackberry, Palm, Android and many other mobile devices has now over 3 million users, and has also announced the version 2.0 of its iPhone app. The Foursquare mobile app is based on the ‘Mobile Proof of Presence’ (MPOP) concept. It encourages users to ‘check-in’ by sharing real-time details of their location-based interactions with restaurants, venues and businesses on the Foursquare social network. In return, users are rewarded with special product promotions and freebies.
US vendor Motorola on Thursday announced that it has acquired a privately held developer of location based software (LBS) known as Aloqa, which has offices in Germany and California.
Apple added another string to its bow this week with the acquisition of a mobile search service which pitches itself as a “virtual digital assistant”.
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