Ludovic Patraud, Director, Strategic Marketing & Product Management, at Intersec, talks to telecoms.com at Telco Cloud World Forum 2013 about helping operators to derive value from their data.
Yann Chevalier, Chief Executive Officer of leading software editor Intersec, talks to Telecoms.com about deriving value from Big Data to improve Customer Knowledge.
Location based services have been on the operator radar for a decade or more and have been the next big thing for most of that time. Still looking for a opportunity to build an ecosystem around the sector, it’s now been suggested that carriers can sell their anonymised user data to thitrd parties. According to research released this week, that model represents an $11bn opportunity by 2016.
Customer data collected by operators presents an intriguing opportunity and some are finding unusual partners to team up with. France’s SFR is one such operator and Mathieu Gras, head of location based services (LBS), explained that the firm has found itself contributing its data to help increase blood donations among its customer base, build Paris’ public transport infrastructure and even fight crime.