An Intel executive has admitted that the company’s historical inability to win a share of the mobile space stemmed from its failure to properly understand the operator community. Herbert Weber, EMEA marketing director for mobile and communications at Intel, told Telecoms.com that the firm has since taken the time to understand the nuances between the PC and mobile business models and has adjusted its offerings and features accordingly to appeal to operators and consumers alike.
At Mobile World Congress in February, chip firm Intel marked its foray into the mobile devices space, with an Atom-powered handset co-developed with Orange.
Intel has used consumer gadget show CES as a platform to declare its arrival to the smartphone market, announcing a multi-year deal with handset maker Motorola Mobility and unveiling a Lenovo handset based on its new Atom processor platform. However, disrupting the current state of the market could prove to be a struggle for the firm, suggests one analyst.
A swathe of devices such as tablets and netbooks based on the x86 architecture are set to run Android 4 (Ice cream sandwich) from 2012, after developers successfully ported the operating system to the processor architecture.
Intel has teamed up with payment provider MasterCard in a drive to provide more options for a safer and simpler check-out process for online merchants and consumers using Ultrabook or netbook type devices and future generations of Intel-based PCs.
Chip manufacturer Intel is teaming up with Google to ensure that future releases of the Android operating system are optimised for Intel’s Atom processors. Intel said that it wants to step up its efforts in the lucrative smartphone arena at the opening keynote of the Intel Developer Forum in San Francisco.
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In the spirit of making up niches within niches for new device form factors, Intel has unveiled plans for something dubbed the ‘Ultrabook’, which the company is banking on to make up ground lost to tablet devices such as the Apple iPad.
Ubiquisys, the femtocell vendor, has announced a partnership with chip manufacturer Intel to develop a new range of intelligent small cell base stations. The devices will feature Ubiquisys application software and will be powered by Intel architecture.
Chip giant Intel on Wednesday claimed a “major technical breakthrough”, introducing high volume production of the world’s first 3D transistor design. The technology could deliver significant performance gains to mobile devices while avoiding an increase in power consumption. Expect to see the developments implemented in Intel’s Atom chipsets.
In a telecoms market not noted for competition, Mexico’s MVS Communicaciones’ announcement of plans to invest $1bn in an LTE network as part of a consortium that includes Clearwire and Intel should, in theory, shake things up. The consortium would sell access to its network to a variety of local players, including its rivals, opening up a market that has been dominated by billionaire Carlos Slim’s America Movil.
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