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Android set to become top advertising platform

Android is growing fast as an ad platform

Android will become the top global mobile advertising platform by the end of 2011, according to predictions released by mobile ad display network InMobi this week.

Death of a salesman?

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The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?

Early days

Rob Jonas, VP & managing director for Europe & Middle East at InMobi

The global mobile advertising ecosystem has been enjoying strong growth of late, with ad impressions increasing by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, but it’s still at a very early stage, says Rob Jonas, VP & managing director for Europe & Middle East at mobile ad network InMobi.

InMobi grows mobile ad offering with Sprout purchase

Mobile web browser advertising is still the favoured medium and WAP-based web browsing is still going strong

Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.

Smartphone adoption driving mobile ad growth

Ad impressions increased by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June

The global mobile advertising ecosystem continued strong growth during the second quarter of 2011. Ad impressions increased by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, according to independent ad network InMobi.

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