Android will become the top global mobile advertising platform by the end of 2011, according to predictions released by mobile ad display network InMobi this week.
The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?
The global mobile advertising ecosystem has been enjoying strong growth of late, with ad impressions increasing by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, but it’s still at a very early stage, says Rob Jonas, VP & managing director for Europe & Middle East at mobile ad network InMobi.
Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.
The global mobile advertising ecosystem continued strong growth during the second quarter of 2011. Ad impressions increased by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, according to independent ad network InMobi.
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