Haiti appeal sets high standard for SMS donations

The earthquake that hit Haiti on Jan. 12 is a tragedy of devastating proportions. The official death toll stood at 111,500 as of January 24, according to the Haitian government officials, with another 200,000 people reported injured. Just 132 people were pulled alive from collapsed buildings in the past two weeks. In addition to losing their loved ones and their homes, millions of Haitians also lack the basic necessities of life: food, water and clothing among them. It is a desperate situation.

Big money

In a week dominated by events as profoundly sobering as the Haitian earthquake and its aftermath, the news that the mobile industry will turn over more than $1 trillion for the first time in 2013 is given serious context. Aid agencies that are calling for donations in the stricken Caribbean nation report that £50 can buy a food parcel that will feed a displaced family for two weeks.