Green is good
Lower emissions often equate to greater efficiency-something the network infrastructure vendors are keen to point out to carriers looking to save money while growing their green credentials.
German operator E-Plus has claimed a first for a mature market, setting up an off grid base station powered by a combination of sun and wind.
Alcatel-Lucent’s research division, Bell Labs, spearheaded the launch of a global consortium of academics, operators and vendors on Monday, tasked with the remit of developing technologies capable of making the global communications network 1000 times more energy efficient than it is today.
Lower emissions often equate to greater efficiency-something the network infrastructure vendors are keen to point out to carriers looking to save money while growing their green credentials.
Green may well be ‘in’ but carriers are still governed principally by financial concerns.
At present the ICT sector contributes two per cent of global greenhouse gas emissions. The figure seems low but the sector’s will grow over the next ten years. Molly Webb, ICT project director for The Climate Group, argues it would be better to put measures for reducing emissions in place now while the problem is manageable.
Environmental awareness is on the rise. Marketers have been quick to recognise and seize upon the Zeitgeist. The trouble is, some green claims just don’t wash.