Will King, head of product development at mobile ad agency Unanimis, joined the company when it was four years old, and five years before it was acquired by France Telecom in 2009. The French carrier had previously tried to establish a presence in the UK by itself, with varying levels of success, but post acquisition, Unanimis incorporates Orange’s UK network and Orange Mobile Portals, which in turn incorporates the Blyk-powered Orange Shots initiative, into its own ad network offering.

Nordic and Baltic carrier TeliaSonera has joined the collaborative M2M programme announced by Orange and Deutsche Telekom in February 2011. The project was put in place to create seamless international M2M services across the portfolios of the German and French incumbents. At launch the agreement covered France, Germany, Belgium and Luxembourg, with the Netherlands and the UK joining subsequently. The addition of TeliaSonera adds Sweden, Norway, Finland, Denmark, Estonia and Lituania into the mix.

France Telecom (FT) has announced a two-phased strategic and financial plan for 2011-2015 which the company is calling “adapt to conquer.” Announced at the telco’s Investor Day on Tuesday, the strategy, which is part of the group’s ongoing “Conquests” programme, will focus on investment and cost reduction to improve cash flow and growth at the company.

Operator partnerships of this type are typically and justifiably met with some scepticism, but on the surface the deal appears well thought-out, clearly structured and highly focused. The greatest risk to the success of the joint venture lies in its execution, but with both partners highly committed to the partnership and sharing well-matched motivations, those risks appear to have been recognised and mitigated.