Twitter hints at business model
It wasn’t the mobile advertising platform many were expecting, but social network Twitter certainly caused a stir with the launch of its @anywhere initiative, which does, er, something.
Facebook, the largest social network in the world with more than half a billion users, has launched a location-enabled service element that lets smartphone users publicise their whereabouts through the site. Users can also tag friends who are with them, and locate other friends that may be nearby. The service chimes with many of the location-based service concepts touted within the mobile industry when LBS first rose to prominence a decade or more ago.
The recent launch of Facebook’s new text-only mobile website, 0.facebook.com, is a good illustration of the kind of non-commercial relationship that online social networks and mobile operators tend to form. Although 53 operators from 45 countries have agreed to waive browsing charges for 0.facebook.com users for at least a year, they are getting no payment in return from Facebook. No money has or will be changing hands between the social network and its 0.facebook.com operator partners.
It wasn’t the mobile advertising platform many were expecting, but social network Twitter certainly caused a stir with the launch of its @anywhere initiative, which does, er, something.
Social networking has already proven its appeal, if not its worth, on the fixed line internet—and the move to mobile seems a natural evolution. So what happens when these worlds collide? Some very big numbers indeed.
Social networking phenomenon Twitter has announced an unlikely pair of bedfellows in Microsoft and Google, announcing search related partnerships with both firms.
There was a report on the news in the UK this morning that this autumn will be a bumper season for spiders in this country. This is terrible news for just about everybody, because spiders are horrible. The Informer once spent a month in Costa Rica, a glorious country, and encountered some of the biggest spiders in the world. But that hasn’t helped him overcome the panic he experiences when even the most unprepossessing common-or-garden UK spider scampers into view.
Hutchison Whampoa’s handset development studio has broken into Asia under a deal with SingTel that will see the Singaporean carrier launch INQ’s latest handset.
Social networking remains at the core of operators’ attempts to stimulate mobile broadband usage, with Orange UK on Wednesday announcing a social networking aggregation tool.
A recent study on what social networking platform Twitter is really used for has discovered that it’s not the marketer’s dream many think it to be. In truth, the research suggests, it’s really just used to spout senseless babble.
Competition is getting heated in the real time search space as monster social network Facebook snapped up FriendFeed for an undisclosed sum.