DeviceScape CEO Dave Fraser talks to Telecoms.com about the benefits of amenity wifi and why he believes mobile operators need to start thinking about the ‘smartphone experience’ rather than the ‘network experience’.
Despite the range of recognised benefits available to mobile operators through wifi provisioning, there are clear concerns that the economics might not stack up. When respondents to the Telecoms.com Intelligence Industry Survey 2014 were asked to rank challenges that operators might face in deploying their own wifi networks, return on investment was considered as the most serious obstacle by far. A total of 53.3 per cent of respondents ranked RoI six or seven out of seven in terms of seriousness (with seven being the most serious), with that number rising to almost 57 per cent among operators.
Curated wifi network provider Devicescape has announced a contract win with UK operator and MVNO Virgin Media, the first European deal for the US firm. Devicescape operates a curated network of amenity wifi hotpsots that operators can rebrand as their own wifi offering
Wifi offload specialist Devicescape has announced that its Curated Virtual Network (CVN) of amenity wifi hotspots has grown 82 per cent year on year to surpass 20 million hotspots worldwide. The firm added that it is on track for that figure to grow to 100 million hotspots by the end of 2017.
UK telecoms regulator Ofcom is undertaking a consultation with telcos and other stakeholders over the use of the 5GHz spectrum band for wifi services. The regulator said it is looking to develop a better understanding of the role that shared spectrum access could play in the mobile broadband and M2M sectors alongside cleared spectrum bands.
The Informer got a software update for his Nexus this week and the resulting tweaks to the interface led him accidentally to the data usage display. He was somewhat surprised to find that the second most data-hungry app on his phone was Google+, a service he has never used. Over a ten-day period Google+ huffed back 5.54MB of data over the mobile network, all of it in the background. This might not sound like much but it’s all relative; roughly one per cent of the monthly allowance, Google+ usage outstrips Facebook by some margin and leaves Gmail in the dust. And it’s worth repeating: This app has never been used.
The former CEO of Vodafone, Arun Sarin, has joined the board of a wifi offload specialist that claims to be the curator of the world’s largest wifi network. Devicescape offers a rolling curator service that verifies the quality of more than 12 million public and amenity (instore, shopping mall, etc) wifi hotpsots based on feedback from user devices.
US software firm Microsoft has given Windows Phone 8 users access to a sizeable global wifi network intended to improve the user experience and rein in data costs.