Developing relationships
With the developer community becoming more important than ever, many carriers are faced with the same issue as consumers taking their first plunge into the world of apps – how to find the gems of quality amid the worthless stones. Vodafone’s answer is an annual competition, Mobile Clicks, which aims to identify and develop the best, most innovative mobile internet start ups. Telecoms.com caught up with Hemant Madan, Vodafone’s head of developer marketing and the company’s Android app store, ahead of this year’s event.













