Dennis Meurs, director of business intelligence at MACH, discusses the data roaming revenue generating options available to MNOs looking for new sources of revenue in a turbulent market.
UK-based carrier Vodafone has unveiled a cross border roaming initiative that it says will bring simpler and lower pricing for smartphone and mobile data usage for customers travelling within Europe. Amid regulatory pressure to reduce the retail cost of mobile data usage while abroad, Vodafone said its new, simple and transparent pricing provides daily and monthly rates for customers to use their domestic handset data plans overseas.
On July 1 2009, European Union mobile roaming tariffs regulation came into force cutting retail voice, retail SMS and wholesale data charges across the EU. With the European Commission identifying data roaming charges as a principal cause of bill shock, it is also forcing operators to put strong anti-bill shock measures in place.