BMWRSS

DT and Gemalto announce BMW telematics deployment

More than 200,000 BMW cars have been fitted with the DT/Gemalto solution
May 3, 2011 Written by Mike Hibberd

Deutsche Telekom and digital security and machine to machine (M2M) specialist Gemalto have announced that their M2M solution is being embedded by German auto manufacturer BMW as part of the European Commission’s eCall initiative, designed to enable rapid response assistance for people in road accidents.

Tags; Automotive, BMW, Deutsche Telekom, Gemalto, telematics, Europe, Handsets & Devices, M2M, Networks, News & Analysis, Operator

Mobile marketing special

Getting the message across

How do top-tier international brands use the mobile channel? The people in charge of mobile for auto manufacturer BMW, airline Lufthansa and UK broadcaster the BBC talk to telecoms.com about how they use mobile to benfefit themselves, their partners and their customers.

Tags; BBC, BMW, Lufthansa, mobile advertising, mobile marketing, Africa, Americas, Asia Pacific, Content & Applications, Europe, Features, Middle East

Driving force

BMW has a reputation for implementing some of the most advanced technology in the automotive industry but also breaks new ground in marketing
September 28, 2009 Written by Mike Hibberd

Premium motoring brand BMW was one of the first companies to pull the mobile channel into its marketing mix. Here the firm’s head of digital media, who is personally responsible for many of the firm’s marketing innovations, talks to telecoms.com about why mobile works for BMW and how.

Tags; BMW, mobile advertising, mobile marketing, Africa, Americas, Asia Pacific, Content & Applications, Europe, Features, Middle East