BMWRSS

RIM could make comeback in connected car space

RIM's QNX platform is used on 60 per cent of cars on the road

There are great opportunities in the Machine to Machine sector, largely due to the sheer volume of devices expected to be connected to the Internet of Things. The Telematics market is the longest-standing and most mature part of the M2M industry and has been a test bed for the design of more robust, reliable and longer-lasting components.

The fact that Google has just acquired the first-ever self-driving car licence should come as no surprise. Yet a surprise participant that could make a huge impact on the market is Canadian Blackberry maker RIM, which could see its software development offset poor performance in the handset and tablet space.

DT and Gemalto announce BMW telematics deployment

More than 200,000 BMW cars have been fitted with the DT/Gemalto solution

Deutsche Telekom and digital security and machine to machine (M2M) specialist Gemalto have announced that their M2M solution is being embedded by German auto manufacturer BMW as part of the European Commission’s eCall initiative, designed to enable rapid response assistance for people in road accidents.

Mobile marketing special

Getting the message across

How do top-tier international brands use the mobile channel? The people in charge of mobile for auto manufacturer BMW, airline Lufthansa and UK broadcaster the BBC talk to telecoms.com about how they use mobile to benfefit themselves, their partners and their customers.

Driving force

BMW has a reputation for implementing some of the most advanced technology in the automotive industry but also breaks new ground in marketing

Premium motoring brand BMW was one of the first companies to pull the mobile channel into its marketing mix. Here the firm’s head of digital media, who is personally responsible for many of the firm’s marketing innovations, talks to telecoms.com about why mobile works for BMW and how.

@telecoms