How do top-tier international brands use the mobile channel? The people in charge of mobile for auto manufacturer BMW, airline Lufthansa and UK broadcaster the BBC talk to telecoms.com about how they use mobile to benfefit themselves, their partners and their customers.
There are great opportunities in the Machine to Machine sector, largely due to the sheer volume of devices expected to be connected to the Internet of Things. The Telematics market is the longest-standing and most mature part of the M2M industry and has been a test bed for the design of more robust, reliable and longer-lasting components.
The fact that Google has just acquired the first-ever self-driving car licence should come as no surprise. Yet a surprise participant that could make a huge impact on the market is Canadian Blackberry maker RIM, which could see its software development offset poor performance in the handset and tablet space.
Deutsche Telekom and digital security and machine to machine (M2M) specialist Gemalto have announced that their M2M solution is being embedded by German auto manufacturer BMW as part of the European Commission’s eCall initiative, designed to enable rapid response assistance for people in road accidents.
Premium motoring brand BMW was one of the first companies to pull the mobile channel into its marketing mix. Here the firm’s head of digital media, who is personally responsible for many of the firm’s marketing innovations, talks to telecoms.com about why mobile works for BMW and how.