BlykRSS

Orange calls Shots with mobile advertising plan

Orange calls Shots with mobile advertising plan

UK operator Orange revealed what it’s been up to with failed-MVNO-turned-managed-services-provider Blyk on Tuesday, marking the launch of Blyk’s first offering in its new guise.

O2 UK reckons it can get mobile ads to deliver

O2 UK reckons it can get mobile ads to deliver

UK mobile operator O2 is investing in the mobile advertising dream, seeking to position itself as an advertising partner that makes good use of all its customer data.

Crowd sourcing MVNO Giffgaff opens its doors

Crowd sourcing MVNO Giffgaff opens its doors

Giffgaff, the MVNO subsidiary of O2 UK, which fancies itself as a crowd sourcing pioneer, opened its doors on Wednesday with a rallying call to its user base.

Musical differences

Musical differences

If iTunes killed the LP, then Spotify’s bringing it back from the dead (the Informer’s afraid there’s nothing we can do for the Radio Star). And if you’re the kind of person that likes the connected side of Abbey Road or anything by Pink Floyd then this is good news. Or it would be if the Beatles’ or Pink Floyd’s music were available on Spotify.

Blyk repositions as managed service provider

Blyk repositions as managed service provider

Ad-funded MVNO Blyk announced Monday that it is to wind down its virtual network operation in the UK and reposition itself as a provider of managed services.

Blyk ad-funded MVNO model fails

Blyk ad-funded MVNO model fails

Blyk has finally pulled the plug on its mobile virtual network operation, a move that will be seen as an admission of failure of its ad-funded MVNO model.

Voda Fountain

Voda Fountain

It looks like the news-bots in the Vodafone comms team have had their bonus structures adjusted to incentivise them on a per-press release basis, because the stories have been coming thick and fast from the company’s Newbury HQ this week.

Content consumption driven by messaging

While all the talk at this year’s Mobile World Congress has centred on the launch of a variety of app stores, UK, mobile advertising-funded MVNO Blyk has launched On Blyk, a new content portal. The service is built primarily on messaging and is now available to all Blyk users in the UK.
Blyk aserts that [...]

Ad funded MVNO Blyk set to make cutbacks

Ad funded virtual mobile network Blyk is feeling the heat from the global economic downturn, after announcing plans to cut costs on Tuesday.
The news came just as the MVNO, which recently celebrated its first birthday, announced an additional Eur40m investment to support its ongoing operations and international expansion.
“The advertising industry and operators have expressed [...]

Children of the revolution

Children of the revolution

Ad funded MVNO Blyk celebrated its first birthday in late September. There was no shortage of sceptics when the firm launched and plenty of onlookers are still reserving judgement. But 12 months in, the people at Blyk are claiming success.
At launch, Blyk’s uptake objectives were modest by cellular market standards, with the firm looking to [...]