Canadian handset manufacturer BlackBerry has unveiled its long-awaited BlackBerry 10 operating system. At an event in New York yesterday, CEO Thorsten Heins revealed two devices running on the OS and announced the new brand name of the company, which was formerly known as RIM.
Canadian device maker Blackberry has announced it expects to make a loss of approximately between $950m and $995m for its second fiscal quarter. In addition, the firm has announced restructuring plans that will see a reduction in staff of approximately 4,500 approximately 40% of the Company’s global workforce.
Blackberry – the Canadian handset maker formerly known as RIM – has had a tough time in the months leading up to the launch of its long-awaited BlackBerry 10 operating system. Its financial struggles, fading market share, service outages, management overhaul and the several delays to the launch of the platform has generated unfavourable media coverage for the firm.
Despite having seen its market share drop considerably over the past two years and having delayed the launch of the platform several times, Canadian handset firm BlackBerry launched its BlackBerry 10 platform this week, still hoping to disrupt a smartphone market dominated by iOS and Android.
Canadian vendor RIM said it has now seen three billion apps downloaded for BlackBerry smartphones and the PlayBook tablet from its App World store, since it was launched in March 2009.