With retail operations in eight countries and a growing portfolio of telecommunications services, Carphone Warehouse is currently Europe’s largest independent mobile retail outfit. Paul Scullion, head of business intelligence at Carphone Warehouse explains how the company is using a combination of big data technologies to help improve retail customer service and eventually, help telcos improve their offerings.
Telefónica’s Big Data Director Richard Benjamins has urged the European Union to unify the continent’s telecoms market and level the playing field between operators and OTT players. He said unless action to create more transparent and fairer market is taken soon, Europe will lose its chance to be at the forefront of Big Data.
Network performance specialist Empirix has acquired real-time analytics firm Verios Software & Systems for an undisclosed sum. Combining the two product suites, Empirix said it aims to create a service operation centre management suite that will analyse and troubleshoot wireless network customer experience from end-user devices to the core network in real time.
US API developer Apigee this week secured a further $60m in funding, bringing its total raised to data to $171m for big data analytics development.
Vinod Vasudevan, CEO of Flytxt, talks to Telecoms.com at MWC2014 about Big Data analytics for telecoms operators, helping them to derive new revenue streams and increase margins.
Chris Koopmans, VP & GM Service Provider Platforms, Citrix, talks to Telecoms.com at MWC2014 about delivering insight into customer experience, so operators can monetise that information.
Polystar talks to Telecoms.com at MWC 2014 about the telecommunication eco-system, recent developments, challenges and opportunities coming with Customer Experience Management and Big Data Analytics.
French car manufacturer Peugeot Citroën plans to use software giant IBM’s Big Data, Analytics and MobileFirst solutions to provide customised connected car offerings in new vehicles.
Sven Freudenfeld, Cloud Telecom Business Development at Kontron, talks to Telecoms.com at MWC2014 about using graphics engines to do video transcoding and deliver rich content to end users in a more cost effective manner.
Adhish Kulkarni, Chief Marketing Officer at Lumata, talks to Telecoms.com at MWC 2014 about mobile branding and advertising.
Controversial UK-based behavioural advertising company Phorm, which now labels itself an “internet personalisation technology company,” has scored a partnership with China Telecom as a supplier of advertising tools.
South Korean operator SK Telecom has launched a platform that it says will provide real time information on what its customers are doing. The Context Platform uses data collected by a customer’s smartphone, if it is embedded with the platform, via its camera, GPS, sensors and wifi to discover contextual information about that subscriber.
In terms of the benefits Big Data could bring to operators, respondents to the Telecoms.com Intelligence Annual Industry Survey identified customer retention and segmentation/targeting as the clear leaders. Survey respondents were asked to rank a number of potential benefits on a scale of one to seven where seven represented very high potential benefit. Almost 60 per cent of operators and 55 per cent of respondents overall ranked customer retention as six or seven on this scale, with segmentation/targeting drawing the same response from 52.3 per cent of respondents. And so it follows that upselling and internal promotions were seen as the third most beneficial application of Big Data by operator respondents, with 47.3 per cent giving this a high rating.
Yann Chevalier, Chief Executive Officer of leading software editor Intersec, talks to Telecoms.com about deriving value from Big Data to improve Customer Knowledge.
IBM on Tuesday announced that it has reached a definitive agreement to acquire The Now Factory, a Dublin-based company providing analytics software that helps communications service providers optimise their networks.
Turkcell has rolled out a Big Data application to help it recover from network failures by correlating information from different sources in real time to identify the root cause of failure.
The main long term driver for Big Data adoption will be the generation of new business models, while the short term drivers will be more focused on solving internal challenges such as improving data warehousing, increasing loyalty and customer experience management.
Jordan Hubbard, co-founder of the popular FreeBSD operating system and Director of Unix Technology at Apple, has stepped down from his role at the Cupertino-based firm to become CTO of iXsystems. The Silicon Valley firm specialises in high availability servers and storage systems and has close ties with the FreeBSD community.
Chinese BSS provider AsiaInfo-Linkage has teamed up with IBM to bring its Big Data appliance to Europe and other markets outside of China. The key to the Veris C3 (C cubed) offering is contextual awareness to ensure operators are only delivering relevant ads to their customers.
Big data has introduced a wealth of information and technology has now made processing that data possible in real time, leading to an exciting number of predictive and reactive scenarios for operators.