Yann Chevalier, Chief Executive Officer of leading software editor Intersec, talks to Telecoms.com about deriving value from Big Data to improve Customer Knowledge.
South Korean operator SK Telecom has launched a platform that it says will provide real time information on what its customers are doing. The Context Platform uses data collected by a customer’s smartphone, if it is embedded with the platform, via its camera, GPS, sensors and wifi to discover contextual information about that subscriber.
In terms of the benefits Big Data could bring to operators, respondents to the Telecoms.com Intelligence Annual Industry Survey identified customer retention and segmentation/targeting as the clear leaders. Survey respondents were asked to rank a number of potential benefits on a scale of one to seven where seven represented very high potential benefit. Almost 60 per cent of operators and 55 per cent of respondents overall ranked customer retention as six or seven on this scale, with segmentation/targeting drawing the same response from 52.3 per cent of respondents. And so it follows that upselling and internal promotions were seen as the third most beneficial application of Big Data by operator respondents, with 47.3 per cent giving this a high rating.
IBM on Tuesday announced that it has reached a definitive agreement to acquire The Now Factory, a Dublin-based company providing analytics software that helps communications service providers optimise their networks.
Turkcell has rolled out a Big Data application to help it recover from network failures by correlating information from different sources in real time to identify the root cause of failure.
The main long term driver for Big Data adoption will be the generation of new business models, while the short term drivers will be more focused on solving internal challenges such as improving data warehousing, increasing loyalty and customer experience management.
Jordan Hubbard, co-founder of the popular FreeBSD operating system and Director of Unix Technology at Apple, has stepped down from his role at the Cupertino-based firm to become CTO of iXsystems. The Silicon Valley firm specialises in high availability servers and storage systems and has close ties with the FreeBSD community.
Chinese BSS provider AsiaInfo-Linkage has teamed up with IBM to bring its Big Data appliance to Europe and other markets outside of China. The key to the Veris C3 (C cubed) offering is contextual awareness to ensure operators are only delivering relevant ads to their customers.
Big data has introduced a wealth of information and technology has now made processing that data possible in real time, leading to an exciting number of predictive and reactive scenarios for operators.
‘Big Data’ is one of those buzz phrases doing the rounds in the industry at the moment. It’s an adjacent topic to cloud but is being thrown around in much the same way, often prefixed by the question: “What are you doing about…?” Well, with the costs of storage plummeting, it’s becoming clear that the answer to that question is you should be storing everything.
Last month, German service provider Deutsche Telekom embraced Big Data wholeheartedly, forging a collaboration with Apache Hadoop specialist integrator Cloudera, in order to deliver cloud-based, big data analytics as a service.
Hadoop, an Apache-developed open source software framework, is causing a stir by making compute and analytics processes on very large amounts of data, possible and even relatively simple.
One petabyte a day: That’s how much data BMW’s Connected Drive cars will generate by 2017 reckons BMW Group IT infrastructure chief Mario Müller.