Canadian Blackberry manufacturer RIM had a torrid 2011, in which it generated a lot of negative publicity by underperforming financially, experiencing a high profile outage, facing calls from shareholders to sell up and seeing its co-CEOs and founders step down. Its message to stakeholders during this difficult time has been a call for patience, with claims that the next software platform to be released will be a real game-changer. So the unveiling of the BlackBerry 10 platform this week was met with great expectation.
Canadian BlackBerry maker RIM has a lot to prove wtih the launch of its Blackberry 10 (BB10) operating system later today. The handset vendor’s struggles have been much publicised—after posting disappointing financial results throughout last year it watched its share of the global smartphone market drop to just 4.1 per cent in 2012, according to data from Informa’s Intelligence Centre. In 2010 it had been more than 17 per cent.
Back in June, Telecoms.com asked whether a refreshed software platform was enough to help embattled vendor RIM back on its feet. As the BlackBerry developer tour kicks off in the US, first reports suggest that it may well be.
Canadian handset maker RIM has showcased its BlackBerry 10 platform at its BlackBerry World conference in Orlando, Florida. The firm has also released the initial developer toolkit for native and HTML5 software development.