Disruptive app store, Appitalism, has demonstrated how Apple iPhone and iOS content can be purchased from alternative marketplaces, expanding consumer choice.
Carrier billing for content services is doomed in advanced markets because of fundamental conflicts of interest, and standalone payment specialists are best placed to handle charging. That’s the view from mobile content entrepreneur Simon Buckingham, whose latest venture Appitalism seeks to combine social networking and the application store model.
Another app store has entered the fray, pushing community reviews of content which caters to smartphones, tablets, PCs and ereaders. Appitalism.com has made its debut with a catalogue of more than five million apps, songs, books, games and videos.

When it comes to the search advertising market, tangling with Google makes David vs. Goliath look like an even fight. Already in possession of the lion’s share of the desktop advertising market, Google is now poised to expand its significant advertising influence in the mobile realm with its proposed acquisition of AdMob.