British Telecom TV ads of the ‘80s are fondly remembered. Their star, suburban housewife Beattie (geddit?), encouraged a nation to talk. In one famous ad, Beattie comforts her hapless grandson about his dismal exam results. Discovering he’s at least passed sociology, she exclaims: “You get an Ology, you’re a scientist!” Many telecom operators think the same about [...]
The Wholesale Applications Community, a mobile operator alliance focused on the creation of a web runtime environment for device and OS agnostic mobile apps and the wide scale provision of network APIs to developers, has sold its technical assets to specialist firm Apigee. Meanwhile the GSMA has announced that it will absorb what remains of WAC, just two years after it was created.
US software developer Apigee, which specialises in the development and management of network APIs, has been tapped by Telefónica to lay the technical foundations for the carrier’s upcoming mobile initiatives.