Middle East and African operator Zain said Wednesday that it is expanding its pioneering One Network to Egypt via a strategic partnership with Mobinil.
There is still plenty of growth potential in Africa. The rules of the game have changed with a paradigm shift from Customer Numbers to Customer Value (share of wallet)
At the start of 2006 it was clear that the African market was making an appearance on the radars of international companies. The following three years have been characterised by increased investment into the African continent, and the telecommunications industry can be seen as the perfect showcase for this activity.
Analyst forecasts indicate that around two billion more mobile subscribers will be added to the global market by 2013, with rural customers in emerging markets accounting for a majority of this growth.
Pan-African network services firm Gateway Communications has scored three new licenses in Kenya, allowing it to build infrastructure in the country.
As African operators push out into rural areas, solar power is capturing the attention of many of the region’s players.
During the keynotes and panel sessions on the morning of the first day of the Africa Com event in Cape Town, it became clear that non voice services hold much potential not just as a revenue generator, but also as a customer retention tool in Africa.
The prospect of consolidation among African and Middle Eastern operators has provided much fuel for the industry rumour mill in 2009, but the apparent collapse of talks involving Zain Africa as well as those between Bharti and MTN has not diminished the appetite for expansion.
African telecoms operators have faced several challenges in 2009. The global economic downturn, a fiercely competitive landscape, and pressure to expand networks into rural areas have tested the mettle of the region’s carriers both big and small.