UK mobile operator O2 said it is seeing traction for mobile marketing, with more than one million customers signing up to the O2 More service in the first year of its launch.
iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.
Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).
Californian gadget shop Apple will celebrate the first anniversary of the opening of its App Store on Saturday, July 11, and the party’s still going strong.
Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.
While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.
The European Commission is taking the UK to task over its usage of controversial behavioural advertising platform, Phorm.
A step in the right direction but does it go far enough?
Sharing an allowance among family members is one ...
I agree with Dan about this being a excellent read, and that QNX is not well known but sooner or ...
Excellent read with some actual facts compared to the hack journalist/bloggers on the interest. Many don't understand what QNX ...
The main issue with Telenor is that whether they made underhand payments to ge the licenses. If they did, then ...
Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
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