Web giant Google is waxing lyrical about the potential for mobile advertising, predicting that 44 per cent of UK searches for last minute Christmas gifts will be from mobile devices, up from 20 per cent this time last year.
Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.
There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.
Rory Sutherland, VP of advertising firm Ogilvy, champions the mobile as the most potent tool for creating behavioural change.
To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.
As mobile adverts progress beyond basic buttons and banners, location enablement is at the forefront of that evolution. Jonathan Milne, general manager of Europe at Celtra, a web-based platform for creating and tracking mobile ads, believes that location has the opportunity to be seen as “the most important thing in rich media advertising.”
Will King, head of product development at mobile ad agency Unanimis, joined the company when it was four years old, and five years before it was acquired by France Telecom in 2009. The French carrier had previously tried to establish a presence in the UK by itself, with varying levels of success, but post acquisition, Unanimis incorporates Orange’s UK network and Orange Mobile Portals, which in turn incorporates the Blyk-powered Orange Shots initiative, into its own ad network offering.
In July, O2UK launched a location-based loyalty and retention scheme offering its customers discounts and deals from 30 partners from the fashion, leisure and retail sectors. The launch builds on existing loyalty and location-marketing initiatives from O2, which is among the most advanced carriers in the world in terms of location.
The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?
We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.
When we think of mobile communication there are a few images that flash in ones mind: one of the ongoing ...
Ericson is turning out to be a dissapointment especially in the way they are handling emerging markets:case in point - ...
Dimitris,you have it completely right with Operators focussing on increasing performance which will improve cusotmer experience. That is why ...
Dawinderpal, you are right that mobile operators are facing many challenges while transitioning to the next generation of backhaul on ...
Loading ...