advertisingRSS

One year on, in-app advertising going strong

One year on, in-app advertising going strong

Californian gadget shop Apple will celebrate the first anniversary of the opening of its App Store on Saturday, July 11, and the party’s still going strong.

Behavioural ad platform Phorm loses support

Behavioural ad platform Phorm loses support

Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.

Google targets in-app advertising

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

EC puts boot into UK over invasive ad platform

EC puts boot into UK over invasive ad platform

The European Commission is taking the UK to task over its usage of controversial behavioural advertising platform, Phorm.