Californian gadget shop Apple will celebrate the first anniversary of the opening of its App Store on Saturday, July 11, and the party’s still going strong.
Tags;
Admob,
advertising,
app stores,
Google,
iPhone,
mobiel advertising,
Americas,
App Stores,
Content & Applications,
Europe,
News & Analysis,
iPhone
Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.
While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.
Tags;
Admob,
advertising,
Android,
app stores,
Google,
iPhone,
mobile ads,
OHA,
Africa,
Americas,
Android,
App Stores,
Asia Pacific,
Content & Applications,
Europe,
Middle East,
News & Analysis,
iPhone
The European Commission is taking the UK to task over its usage of controversial behavioural advertising platform, Phorm.