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One year on, in-app advertising going strong

In-app advertising going strong
July 8, 2009 Written by James Middleton

Californian gadget shop Apple will celebrate the first anniversary of the opening of its App Store on Saturday, July 11, and the party’s still going strong.

Tags; Admob, advertising, app stores, Google, iPhone, mobiel advertising, Americas, App Stores, Content & Applications, Europe, News & Analysis, iPhone

Google targets in-app advertising

Google targets in-app advertising
June 25, 2009 Written by James Middleton

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

Tags; Admob, advertising, Android, app stores, Google, iPhone, mobile ads, OHA, Africa, Americas, Android, App Stores, Asia Pacific, Content & Applications, Europe, Middle East, News & Analysis, iPhone
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