Virgin Mobile USA and MTV renew mobile content deal
09 January 2006
Virgin Mobile USA and music TV channel MTV have announced they are extending their mobile content agreement. Under the new deal Virgin Mobile will become an advertising sponsor for MTV programs "Total Request Live" and "Direct Effect," Virgin will also be the exclusive wireless carrier for these programs' branded mobile content.
Each of the shows will also showcase exclusive mobile content, such as ring tone charts and live in program voting, sponsored by Virgin Mobile. MTV also intends to build special WAP based microsites for Virgin Mobile subscribers to access exclusive graphics, games, alerts and sweepstake entries.
Virgin Mobile subscribers can continue to access the existing menu of MTV content through their handsets or through MTV.com and virginmobileusa.com.
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