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Mobile Search & Discovery

Deploying Mobile Search & Enhancing Discovery of Digital Content

6-7 September 2006, CBI Conference Centre, London

 

Pre-Conference Workshop
Developing A Broad And Deep Mobile Search Solution

Tuesday 5th September 2006
Led by JumpTap


Registration and coffee will begin at 9.00am. The workshop will run from 9.30am to 4.30pm and will include breaks for lunch, tea and coffee.

Workshop Objectives
  • Learn practical steps to build a user friendly mobile search solution
  • Understand how to maximise revenue opportunities from mobile search
  • Develop techniques to increase mobile browsing usage
  • Implement strategies to optimise the user experience
Workshop Agenda

Launching a mobile search solution is about much more than just finding ringtones. Mobile subscribers expect an experience that returns results from a variety of sources. Mobile subscribers want choice, speed and relevance. How do mobile operators and others in the mobile search value chain work together to build and launch a broad and deep mobile search solution?

This workshop, led by JumpTap and a team of experts from across the industry, will arm delegates with the knowledge to develop, build and launch profitable mobile search applications. It will address the following topics:

On-Portal Search

 
  • Intelligence from a year of deployment

Off-Portal Search

 
  • How to expand search results to mobile web sites, off-portal content, local listing and other relevant mobile information

Building Ad Inventory

 
  • How to launch and grow a sponsored links program for targeted mobile key words

Leveraging Network Assets

 
  • How to utilise wireless network servers to increase usage and to create more personalised results

Fixed Mobile Convergence

 
  • How to introduce search interfaces and results that build loyalty for multi-network operators
 
About your workshop leader

JumpTap provides carrier-centric mobile search solutions. We offer a hosted, pure-mobile search experience that lets wireless carriers monetize the mobile web by tapping the revenue potential of the advertising industry. JumpTap provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives thirdparty revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive, hosted solution couples a fresh, intuitive user interface and mobile-specific search engine with a keyword sales program that pays carriers for user-selected sponsored links.

Along with JumpTap experts, this workshop will include speakers from major wireless operators, off-portal content providers, search engine marketers and mobile analysts.