Mobile Search & Discovery

Deploying Mobile Search & Enhancing Discovery of Digital Content

6-7 September 2006, CBI Conference Centre, London

Worldwide sales of mobile entertainment services are estimated to jump from US$15.8 billion in 2005 to US$42.8.2 billion in 2010

Informa Telecoms & Media Analysts Forcast

Now in its 2nd year, Mobile Search and Discovery is set to be the essential process for bringing content to the user. This conference will address consumer demands and expectations of this industry and assess methods of ensuring optimized user experience and maximized revenue generation.

What You Will Learn

Evaluate key business models for mobile search and discovery
Optimise positioning and presentation of searched content based on advanced customer profiling
Generate new revenue streams from advertising, sponsorship and pay per click models
Maximise customer ARPU through recommendation and targeted marketing initiatives
Drive on-portal usage using interface and content personalisation techniques
Extend the market and increase take-up of mobile search

Key contributions from:

Daniel Appelquist Senior Technology Strategist, New Business and Innovation, Vodafone Group Services
Jean-Benoit Van Bunnen Marketing Manager, Service Discovery, Orange
David Thevenon European Operations Programme Manager, Google
Jonny Shipp Head of Content Standards & Policy, O2
John DeVitis Product Unit Manager, Windows Live Mobile Search, MSN
John Conlon Head of Content, Virgin Mobile
Sean Walker General Manager Mobile Search Europe Yahoo Search Marketing

Networking and Meeting System Available

All pre-registered attendees will gain full access to the whole participants list 2 weeks prior to the conference, during the conference and for 3 months after the event through the on-line networking and meeting system set up for this event.

You will be able to contact other delegates, speakers, sponsors, exhibitors and press on the run up to the event in a secure and private environment. This invaluable tool will help you to maximise your networking time at the event by enabling you to plan your meetings in advance.

For further information, email Louise Turton at louise.turton@informa.com