Mobile Content: End-User Opinion
Published: November 2005
End-User Opinion provides analysis of what consumers say they like and dislike about mobile content
This management report from Informa Telecoms & Media, and WaveMetrix measures the amount of consumer discussion surrounding topics using impressions. The data reflects what consumers are interested in and discuss naturally.
Major Industry Issues Discussed
- Mobile Content: discover how the overall content score compares with individual content topics, and assess customers' strongest likes and dislikes
- Mobile Music: examine the relative performance of ring-tones, ring-back tones and full track downloads
- Mobile Games: analyse the factors that contributed to the superior performance of the mobile games topics
- Mobile Video: assess the level of customer interest in this topic and the main causes of customer frustration in this area
- Operator Portal: evaluate the future viability of portals based on customers' real opinions of this sector
Coverage Includes
- Detailed breakdown of what mobile content customers discuss online, including details by type of content (music, games, video and operator portals) as well as topic of discussion (choice, quality, value for money, usability and purchasing satisfaction)
- Customer sentiment data, including scores for each type of content (music, games, video and operator portals) as well as for each topic of discussion (choice, quality, value for money, usability and purchasing satisfaction)
- For music, detailed data for each full-track download, iTunes, ring-tones, and ring-back tones
- For games, detailed data for each of Brew, Java and N-Gage
- For video, detailed data for both download / streaming video and mobile TV
