Virgin Mobile pitches 'unlimited' tariff to prepay users
24 June 2008
US MVNO Virgin Mobile USA is going toe to toe with the incumbent operators by introducing a flat rate calling plan for prepay subscribers.
The Totally Unlimited calling plan, which debuts for $79.99 per month on July 1, claims to be the first unlimited nationwide calling plan without roaming charges or an annual contract.
The package allows Virgin customers to talk as much as they want to nationwide numbers, and for $10.00 extra more per month, users can add Unlimited Text & Messaging.
"'Totally Unlimited' for 79.99 per month is simply a better value than postpaid plans offer," said Bob Stohrer, chief marketing officer at Virgin Mobile USA. "It is simply not necessary to sign a two-year contract to get real worth with your wireless plan. This offer surpasses the regional carriers' unlimited calling plans as well, as most add on roaming charges that can cost customers as much as 79 cents per minute. With 'Totally Unlimited,' Virgin Mobile USA is providing consumers unlimited talk without all the limitations."
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