Mobile entertainment revenues to skyrocket
12 March 2008
Mobile entertainment revenues to skyrocket
Due to a combination of greater 3G adoption and a marked increase in rich media, made for mobile content has the potential to drive mobile entertainment revenues to $47.5bn by 2010.
However, industry analyst Juniper Research, said that the potential of entertainment service adoption will only be realised if significant improvements are made in areas such as the user interface, network coverage and reduction in the cost of data services.
In some mobile areas, such as gambling and adult content, as well as some social networking services, national and international legislation could have an adverse impact on growth, or in some cases prevent any service deployment at all, the company said.
Juniper analyst Windsor Holden, said: "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment."
China and the Far East region currently provide the largest market for mobile entertainment services, contributing around 41 per cent of global revenues. The Asia Pacific region is forecast to retain its leadership through to 2012, when it will still contribute 33 per cent of global revenues, Juniper said.
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