Qualcomm gets personal with Xiam buyout
11 March 2008
Qualcomm gets personal with Xiam buyout
US vendor Qualcomm said Tuesday it has acquired wireless content targeting specialist Xiam Technologies for around $32m.
Ireland-based Xiam has developed a platform called My Personal Offers System (MPOS), which provides targeting and personalisation features to accelerate the discovery of content and individualise the user experience.
In a nutshell, Xiam enables mobile operators and brands to make personalised recommendations to consumers, with offerings that are tailored to their unique tastes by profiling techniques.
The company uses demographic, contextual and behavioural profiling to enable one to one mobile advertising, which Qualcomm will presumably work into its own content delivery ecosystem.
"Qualcomm's acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm's services portfolio," said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. "With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide."
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