Yahoo pitches social content management platform

Not to be outdone by rival Google, Yahoo! on Tuesday stepped up its own mobile plans with a content management system to complement its already announced oneConnect social networking application.

Just as oneConnect is designed to allow consumers to manage their various social networks through one interface, the Yahoo! onePlace application is intended to allow mobile users to better manage the wide selection of content available across the internet.

onePlace is based on the familiar process of bookmarking to link to almost any piece of content - news feeds, web sites, videos, images, emails, search queries -  from anywhere else on the internet. But the platform will keep the links automatically updated with the latest game score, flight time or stock price, for example, and will allow links to be placed into customised collections by users.

Yahoo said that if a user is planning a holiday to Paris in June, he could create a "Paris" collection, and begin linking it to any information he thinks will be useful to him on his trip: weather conditions, city guides, restaurant reviews, hotel reservations, walking maps, songs of Edith Piaf, English-French dictionaries, or winery recommendations.

In February, Yahoo's executive vice president of Connected Life, Marco Boerries, unveiled oneConnect, which plugs into every available social networking platform, such as Facebook, MySpace and LinkedIn, and gives mobile users a single interface to interact with all their contacts.

oneConnect is able to synchronise with social networking services automatically and deliver updates via SMS, email and IM. It also offers presence and location aware capabilities including a proximity pulse feature that allows users to keep tabs on their friends at all time using assisted GPS.

onePlace is expected to launch, along with oneConnect, in the second quarter, across hundreds of devices and mobile browsers.

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