Microsoft gets into Danger
15 February 2008
Microsoft gets into Danger
Software giant Microsoft is to acquire mobile software and services company Danger, to give it a stronger presence in the mobile space.
Danger, the maker of the niche but popular Hiptop, and later the Sidekick devices, was originally founded by Andy Rubin, the guy who went on to form another, highly secretive mobile software firm known as Android in 2003.
Google snapped up Android for an undisclosed sum in 2005 and has kept quiet about the deal until last year's unveiling of the Android mobile platform and its team of supporters known as the Open Handset Alliance.
Microsoft seems intent on capitalising on Danger's connection with a customer base that is young and enthusiastic, internet-savvy and socially inclined - a strategy that is naturally indicated by Sidekick poster girl Paris Hilton.
Microsoft said that adding Danger to its Entertainment and Devices Division will provide the Redmond Giant with additional assets and resources that will accelerate the company's entry into the consumer space.
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