It wasn’t the mobile advertising platform many were expecting, but social network Twitter certainly caused a stir with the launch of its @anywhere initiative, which does, er, something.
Just over a year ago, monster carrier Vodafone showed just how serious it was about the navigation space, by spending €26m on the purchase of Swedish navigation and location-based services firm Wayfinder.
Matthew Key, CEO of Telefónica Europe, talks exclusively to telecoms.com about the challenges faced across his portfolio, his future plans and the new shape of the mobile industry.
Can you remember what you were doing ten years ago this week? Were you sitting in a hot tub sipping champagne, surrounded by beautiful people? Were you kitting out your office with high end leather chairs, beer fridges and an expensive games room? Were you dreaming up a talking sock puppet mascot? Were you taking out an enormous mortgage? Were you hatching plans for a new dotcom launch that would make you a millionaire and enable all of the above?
Social networking has already proven its appeal, if not its worth, on the fixed line internet—and the move to mobile seems a natural evolution. So what happens when these worlds collide? Some very big numbers indeed.
The surge in mobile data and broadband traffic in advanced markets over the last couple of years is something of a double-edged sword. While it has finally validated carriers’ long-held strategic thinking, it has exposed gaps in their network performance.
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Informa Telecoms & Media held its annual Mobile Financial Services conference on March 9-10 in London. The conference presented a good opportunity to hear views from leading industry experts on the status of the mobile banking and payments industry.