SMS messaging is the most widely used application worldwide for the 5.9 billion mobile subscribers around the world. SMS remains one of the main contributors to the mobile operator’s non-voice revenue stream. However, the mobile industry lost up to $58.4 billion last year due to revenue leakage, which accounted for over 6% of a mobile operator’s total revenues and could grow to 23% by 2016 if not addressed urgently. SMS spam and fraud remain one of the main contributors to this revenue leakage scenario.
In terms of deployment, LTE is the fastest growing mobile technology ever. But it is also the most disruptive element to appear since the introduction of WCDMA, bringing with it fundamental changes to the network and telecom provider business model.
Data traffic demand is growing rapidly in the wake of operator strategies to encourage mobile broadband adoption. As a result, the industry is talking about offload as a solution but one which takes many forms, leaving many operators unsure of which path to take. The business case for Wi-Fi is evolving, and not just for data offload but also voice and messaging, offering an opportunity for the deeper integration of Wi-Fi with the operator’s service portfolio. However, what are the issues and friction points that operators might envisage, and how might they be overcome?
Operators around the world are facing tremendous challenges in terms of growth in data traffic, operational efficiency and customer experience. In order to address these demands, further attention and financial investment are being directed to the upgrade of existing network infrastructure-and with peak download speeds of 100Mbps and above being promised, LTE has been widely hailed as the solution to operators’ congestion troubles.
The Telecom environment is ever changing. Demand for smartphones and tablets continues to increase, more people become more mobile and telecom service providers are under pressure to grow revenue, customers and market share. This whitepaper will explore the changing landscape for devices and platforms, the evolution of support desk metrics from efficiency measurements to customer satisfaction ratings, and how incorporating remote support tools into a telecommunications organisation can improve the customer experience and increase customer satisfaction.
In 2010, KDDI and Skype entered into a partnership. Skype services were offered over “au”, the
operator’s mobile broadband service brand. The integration of Skype’s platform onto KDDI’s network
allowed for a superior voice quality for users of the Skype on au service and provided a clear
differentiator for Skype’s range of IS-series Android devices launched in November 2010.
Having built reliable, high-bandwidth networks, mobile operators are now focusing on business models that will generate revenues from new IP-centric, converged communications services. Mobile operators have encouraged first penetration, and then churn, by offering basic voice, messaging and data services at extremely competitive prices. So telecom operators must now think about their retention and customer relation strategies through new services, a new market approach and new business models that help differentiate them from their competitors, and increase customer value and subscription lifetime.
Sponsored by Cluttons
At a time when mobile operators are looking to take transformative measures to current business models so as to differentiate from their peers in an increasingly competitive marketplace, provide the most relevant services to end-users and cut operating expenditure costs, the need for operators to work as closely as possible with the supplier community becomes paramount. It should therefore be no surprise that the managed service model continues to grow and broaden. Initially network- and services-driven, mobile operators now view partnering with providers of professional services as the next logical step to the effective management of their operations.
SPONSORED BY Synchronica plc
This white paper examines the MessagePhone and provides an analysis of how the device will be
positioned to meet the particular needs of emerging markets. The device is being launched at a
time when mobile network operators face new levels of competitive intensity and continue to
battle against rising churn rates. Throughout this paper we refer to Africa and Latin America as
examples of the MessagePhone’s target markets, although the device would also be appropriate
for parts of the Asia Pacific and Eastern Europe regions.
Sponsored by Bytemobile
An extensive measurement campaign was carried out between June and August 2009 to assess the effect of mobile broadband optimisation on Internet access through notebook/netbook computers. Measurements were performed in and around London on all UK mobile networks offering mobile broadband products and conducted so that the results were comparable, regardless of the surrounding environment and traffic in the measured cell.
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