Mobile Messaging 2010 (2nd Edition)
Published: December 2010
Informa’s Mobile Messaging report includes essential five-year global forecasts and provides a detailed evaluation of the mobile messaging market, including coverage of trends in SMS, MMS, mobile e-mail, mobile instant messaging, and Rich Communications Suite.
Future Mobile Operator Business Models (2nd Edition)
Published November 2010
Through our extensive research we conclude that mobile operators will remain relevant to their customers – retail and wholesale – so long as they introduce a number of changes in enabling technologies, organisational enablers and commercial enablers.
Telecoms Loyalty: Global best practice to attract and retain loyal and delighted customers
Published November 2010
Informa’s telecoms loyalty research program includes a selection of case studies covering different areas of customer loyalty, including prepaid and postpaid strategies, customer experience management, customer services transformation, handset subsidies and convergence.
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