Feature phone apps set for strong growth
August 9, 2011 Written by James Middleton
App adoption is sinking down to the feature phone range of handsets, with the global market for feature phone apps set to double to $1bn by 2016.
App Stores
Facebook pitches mobile messaging app
August 11, 2011 Written by James Middleton
Social networking giant Facebook has taken the wraps off Facebook Messenger, a dedicated mobile messaging application which will compete with Blackberry Messenger and over the top offerings like WhatsApp, as well as SMS.
Jay Altschuler, Unilever
August 10, 2011 Written by James Middleton
We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.
Public loves apps more than burgers
August 8, 2011 Written by James Middleton
There’s no doubt that mobile apps have proved to be a runaway success, early in July Apple announced 15 billion downloads since it first opened the App Store in 2008 and Google is hot on its heels. But what yardstick should we use to really quantify this growth? As it’s silly season, software firm Sybase 365 chose hamburgers.
Early days
August 5, 2011 Written by James Middleton
The global mobile advertising ecosystem has been enjoying strong growth of late, with ad impressions increasing by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, but it’s still at a very early stage, says Rob Jonas, VP & managing director for Europe & Middle East at mobile ad network InMobi.
Android tablets to close the gap on iPad in 2015
July 27, 2011 Written by Dave McQueen
According to the latest forecasts from Informa Telecoms & Media, Android tablet sales will be neck and neck with the iPad in 2015 with 87 million and 90 million unit sales, respectively. Although Apple has dominated this space since the launch of the iPad in 2010, this is set to change with the introduction of low-cost Android tablets, the wider launch of Android 3.0 (Honeycomb) and the possibility of other major brands such as Amazon launching tablets on the OS.
O2UK intros location-driven loyalty programme
July 14, 2011 Written by Mike Hibberd
UK mobile operator O2 has announced a significant push into location based marketing services in a bid to drive customer loyalty. The Priority Moments service, which builds on the firm’s existing Priority loyalty scheme, sees the carrier partnering with a wide range of UK retail and leisure outlets to offer discounts and special offers to its customers.
Alibaba to launch own mobile OS?
July 5, 2011 Written by Pamela Weaver
Chinese e-Commerce behemoth Alibaba is reported to be building its own mobile operating system for launch in the third quarter of this year. The OS is likely to be cloud-based – the group has had a dedicated “Alibaba Cloud Computing” unit since 2009, which is now reported to be working on the project.
Zynga files for IPO, says its future is mobile
July 4, 2011 Written by Pamela Weaver
Social gaming giant Zynga has filed for its much-anticipated initial public offering in the US. While the company has yet to put a price tag on the shares, as part of the process of calculating its registration fees with the Securities and Exchange Commission (SEC), Zynga has estimated it will raise $1bn from the sale.
Skype introduces cross-platform video calling
June 30, 2011 Written by Pamela Weaver
Skype has upped its game in the mobile market, with the announcement of a “killer ability” that has long been waited for: cross platform video calling.
Users of Skype’s Android app will finally be able to make video calls, not only to other Android users but also to iPhones, laptops and PCs from their smartphones.
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