M-health is set to take a considerable slice of the US medical device and pharma markets. Europe is eyeing the market, too. But to determine the adaptability of the concept in local context, Africa could well provide a good example.
Opportunities in the global mobile healthcare market are estimated to be worth between $50bn and $60bn in 2010, prompting operators to step up their initiatives in this emerging sector.
Mike Short, vice president of public affairs at Telefonica O2 Europe talks about the future of the mobile network operator.
Informa Telecoms & Media hosted the inaugural Mobile Healthcare Industry Summit in London in early December. It was a First World setting with predominantly First World protagonists and participants and a lot of First World technology on show. But it is the Third World – or emerging markets, to use a more current term – that might actually end up playing the leading role in mobile healthcare.