In July, O2UK launched a location-based loyalty and retention scheme offering its customers discounts and deals from 30 partners from the fashion, leisure and retail sectors. The launch builds on existing loyalty and location-marketing initiatives from O2, which is among the most advanced carriers in the world in terms of location.
Data might be the driving force behind LTE’s gathering pace, but there’s no escaping the fact that voice continues to be the killer application for mobile operators. “Smart” they may be, but drop the “phone” element from the current crop of devices and you’re dropping 64 per cent of your revenues—according to Ovum research, this is the percentage of MNO turnover that voice will generate by 2015.
Apple teased the masses ahead of the launch of its newest handset – with the only detail being divulged being the title of the event: “Let’s Talk iPhone”. As with most Apple launches, the technology press and blogger community were fast spreading rumours about what new features the device would have. Would it be called the iPhone 5? And what would it look like? On Tuesday the Cupertino-based company unveiled the iPhone 4S – an upgrade to the iPhone 4, with a new chip and enhanced voice recognition features but largely the same appearance as its predecessor.
The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?
Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.
Chinese manufacturer ZTE is best known for a disruptive presence in the network infrastructure space. The firm also makes handsets on a white label basis selling them to operators which will rebrand them as their own. In this capacity, it’s pretty much unheard of, especially outside of the industry. Yet all that is set to change.
As part of our look at the Japanese LTE market and ahead of his speaking appearance at the sixth annual LTE Asia conference, we speak to Sadayuki Abeta, director of the Radio Access Network development, for leading Japanese mobile operator NTT DoCoMo.
Indian carrier Reliance Communications launched 3G services in some of the country’s biggest urban centres at the end of 2010. The company aims to launch in all 13 circles where it holds 3G licences by the end of 2011. But with rural India experiencing strong growth, Reliance is also focusing on the harder to reach markets with customised products. Here, Mr R. Swaminathan, senior vice president at Reliance, updates us on this task.
It’s not often that you find an industry as diverse as telecoms singing from the same hymn sheet on anything, but this year’s TM Forum Management World event in Dublin was positively harmonious. And the message was that less is more.
As voice becomes commoditised, carriers are looking for new services, not replacement ones, says Broadsoft CTO Scott Hoffpauir. And voice over LTE (VoLTE) will be the game-changer in a fragmenting market, allowing carriers to utilise an all-IP environment to roll out new and compelling services alongside voice.
Healthcare is arguably the most complex vertical sector in the world. It has also been one of the slowest to invest in It. Mobile operators are well positioned to help the health sector to modernise, cut costs and improve efficiencies and, in doing so, establish themselves at the centre of an industry that is only going to carry on growing.
Earlier this week the seventh annual LTE World Summit 2011 took place at the RAI, Amsterdam on the 17th-18th May 2011. The event proved a great success, attracting over 1,750 attendees, with speakers representing more than 160 operators from more than 110 different countries. Like LTE itself, this was a truly global event.
One of the most attractive characteristics of the anticipated M2M explosion is that its applications and modules will be based on older network technologies. Speak to anyone looking to promote M2M and they’ll tell you that it offers operators the opportunity to carry on monetising networks that are nearing the end of their useful life as platforms for consumer services. But is this really the best approach?
The boom in popularity of tablets represents an opportunity for carriers to trawl back some ground in the enterprise markets, according to John Giere, SVP at Openwave. Giere told Telecoms.com that the tablet market is shaking up the enterprise space far more than it will the consumer one – at least in the US.
On a nondescript road not too far from the Hewlett Packard Garage that marks the birth of Silicon Valley, US wireless carrier Sprint has a small premises dedicated to the next great growth opportunity for the mobile industry. The M2M Collaboration Centre enables Sprint to bring together 40 partners to create bespoke M2M solutions for any organisation that needs them.